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|A Legend: Michael Grandel|
Mark Twain's fictional character Huckleberry Finn could have also been named Michael Grandel and the venues of his adventurous stories could have been set by the Lech and the Wertach, rather than the Mississippi. Concerning hair color and mischief, the young Grandel was in no way inferior to the fictional figure. However, in a move that greatly contrasts those of Huckleberry Finn, the present-day Grandel has succeeded in building up a reputation in many women's minds. His surname is internationally known and renowned in the aesthetics industry. Year after year, thousands of his jars and tubes, which are produced in Augsburg, find their way into homes and cosmetic institutions all over the world.
A PASSION FOR BEAUTY FROM THE CRADLE
To this day, Grandel has not lost his passion and fascination for nature. Now and then, he still draws beauty secrets from nature, in conjunction with high-technology procedures. For Grandel, new active ingredients are as gripping and absorbing as crime novels are for those that love suspense. Therefore, he is always looking for new, effective substances to further increase the diversity of the beautiful world of aesthetics.
Today, all of the company strings are still pulled from the headquarters in Augsburg, including marketing and research and development. The warehouses and distribution and shipping offices are located in Augsburg. Moreover, there is a modern training facility for future aestheticians. Grandel, who is still pouring his heart and soul into his company, is in charge of the development of new products and oversees all of the in-progress projects. Every product leaving Augsburg carries the seal: "All products made by DR. GRANDEL are a fusion between approved and innovative substances together with high-tech procedures, which guarantee for optimal effect as well as best tolerance for the body." Preferably, natural active ingredients are used, the environmental burden is kept as small as possible, and resources are taken care of. Economy and ecology are not in conflict, but rather in harmony.
As a man of marketing, Grandel is mindful of giving every product an explicit utility and value, as well as a precise placement. He strives to diverge from the existing concepts with his own philosophy: "The best thing to happen is to become unique and create something completely new and original," says Grandel.
VALUES AND RESPONSIBILITY
Furthermore, DR. GRANDEL also actively contributes to society through cultural sponsoring – which currently supports the local ballet company, a partnership that matches perfectly with the DR. GRANDEL brand presentation: "Cultural sponsoring assorts with our brands inner values – beauty and health converge like a zipper," states Grandel. Robert Conn, director of Ballet Augsburg, confirms this statement. His dancing career started in Arkansas and New York, and, after several further stations, he finally landed in Augsburg's theater in 2007. Besides many mutual projects, he was given the task of incarnating the values of DR. GRANDEL's three brands into three breathtaking choreographies.
In general, values are an extraordinarily important topic for DR. GRANDEL and are, thereby, a crucial extract of the enterprise's fundamentals, or basics. These fundamentals give all of the company's employees a reliable reference and frame of order. The foundation of their values consists of integrity, reliance, responsibility, performance, and success and, together, correlate and form the basis of their path to collective prosperity.
MOTIVATION AND SUCCESS
Grandel finds that the beauty industry never gets boring or monotonous because it subsists on innovation and new concepts. Each of the three brands by DR. GRANDEL annually releases new products, assortments, promotions, and treatment concepts. Recently, the company repeatedly managed to establish trends like BEAUTY XPRESS or BEAUTYGEN by DR. GRANDEL, as well as the "New Look" colors by ARABESQUE, which have been awarded with the prized Readers' Choice Beauty Forum Award for the most popular makeup brand for cosmeticians in Germany. In March 2014, Grandel was awarded A Life of Beauty at the Beauty International fair in Düsseldorf, Germany. Tradefair of Düsseldorf uses that award to honor personalities who earned great merits in the professional cosmetics scene.
ENTHUSIASM KEEPS HIM YOUNG
Now, the family establishment is making a move into the third generation. Grandel's daughter, Ariane, has earned recognition during her multiannual employments in the United States, Great Britain, France, Switzerland, and Austria. She is currently representing DR. GRANDEL's banner internationally as training manager and is growing into her upcoming role as brand ambassador.
Grandel's focus is on people. He enchants his employees and national and international partners with his passion for the industry. The DR. GRANDEL approach is based on treating all people – whether they are business partners or employees – with respect, at all times. Moreover, he has shown complete commitment in committees like the Chamber of Commerce in Augsburg and as chairman of the University Council at Hochschule Augsburg.