Marketing Massage, From First Job to Dream Practice

A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

• Effective low- and no-cost marketing methods that build practices quickly
• Two new chapters on resume writing, interviewing, and hiring issues
• Organized in three key sections: getting a job, starting a practice, and growing a practice
• Real-life scenarios that illustrate key points in a practical and memorable way
• Marketing tools and techniques useful to job candidates, beginning practitioners, and experienced therapists
• New pedagogical features including chapter summaries, self-tests, glossary, and action plans that provide clear direction for applying ideas and strategies
• Updated interactive activities, and written exercises on workbook-like pages
• Expanded and updated visual aids, including examples of successful business cards, flyers, postcards, letters, and other promotional materials